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John Lloyd Cruz faces bigger challenges this year

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#1 Onigiri Sensei

Onigiri Sensei


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Posted 25 February 2008 - 07:32 PM

The star of daily primetime series Maging Sino Ka Man (Book 2) may be too busy to have a life, so to speak, but he tries his best to live in peace, away from intrigues that have become the brunt of people in show business.

John Lloyd Cruz has had his share of bad press, while not denying the thing he got himself into in the past, he merely wants to move on, leave them behind in pages of yet to be written autobiography.

There is no denying that the guy is hell bent on becoming a reputable actor, both on television and in films. He still has had no chance to be so, even if his performances in his nightly series Maging Sino Ka Man is considered better than those of his peers, and critics found his turn in last year's box-office hit One More Chance worthy of a best actor trophy,

John Lloyd is an artist in search of a medium that he may never find where he is now.

Yet, the actor is not complaining about what has been happening to him. In fact, he feels very lucky with everything that he had last year—a hit movie, a top-rating series, and a pile of product endorsements that made his pocketbook thicker than most of his friends in the business.

The year has just started for John Lloyd, yet his schedule is starting to be filled up.

Recently he finished a shoot for a new television commercial of Biogesic. Last year's campaign made ingat a byword. This time, the reprise has added the phrase “nasaan ka man.”

The new TVC communicates the importance of confronting a headache at the very first instance of the attack.

“Simula pa lang ng headache, I-Biogesic na,” says John Lloyd.

A headache can get in the way of work and precious time spent with family. Arrest the attack at the outset is the key. This is precisely why John Lloyd is never without Biogesic.

Being one of the country's most sought-after actors, as the cliché goes, John Lloyd is always on the go.

As human as everyone else in show business, he is not immune to sickness. “I was down with pneumonia several weeks ago. Too much work, I guess,” he told everyone who came for his Biogesic TVC press do. “I feel better now,” he said.

Most actors punish the minds and bodies with work, like John Lloyd who reports for taping sessions for Maging Sino Ka Man five days a week. Throw in rehearsals for spot numbers in ASAP on Saturdays, and the noontime show on Sundays, and he's got an entire week of working. That's even worse than a mason in a construction site.

He is also preparing for a forthcoming US tour next month, and will soon start work for a new movie for Star Cinema.

By having Biogesic with him at all times, John Lloyd is able to address pain before it makes his hectic schedule haywire.

Like a real endorser, John Lloyd admits to practicing what he preaches. On the eve of the day for the shoot of his latest TV commercial for Biogesic, John Lloyd was down with headache and fever. He was at that time taping an episode for his soap. He took Biogesic right away. The day of the shoot, John Lloyd arrived on time and feeling better.

First Philippine StarBall

The 1st Philippine StarBall in Manila was held on Feb. 16 at the Grand Ballroom of the Crowne Plaza Galleria Manila.

The competition was an all-day affair with a total P7 million worth of cash prizes awarded to the winners in the international, professional, amateur and pro-am events. Up to 50 international couples turned up for this competition.

The competition was held in the 10 International Dances namely, the Latin-American dances cha-cha, samba, rumba, paso doble, and jive; and the standard/ modern dances such as slow waltz, tango, foxtrot, viennese waltz and quick step.

The 1st Philippine StarBall was organized under the auspices of the Council of United Professional Dance Teachers of the Philippines, Inc., a dance teachers' organization recognized and accredited by the Games and Amusement Board. Heading the organizing committee was Michaela “Pinky” Puno, wife of Interior Secretary Ronaldo Puno, and herself a Pro-Am dance competitor in the United States.

Among the ballroom dance competitors were top US Latin couple Yulia Zagoruychenko and Riccardo Cocci; top Danish couple Peter and Kristina Stokkebroe; top Canadian couple Andre and Natalie Paramonov; top US competitors Slava and Katya Sergiev, Linas Koreiva and Ieva Pauksena, Grigori Sedrakyan and Litlit Avagyan, Andrzej Sadecki and Karina Nawrot, and Pavlo Barsuk and Anna Trebuskaya; and top US Pro-Am competitors Dara Campbell and Juliana Samson, a Filipina.

Also present were world-class adjudicators including dance legend and former Latin champion Shirley Ballas, former Danish Standard champion and celebrity dance coach Charlotte Jorgensen, Espen Salberg, Irina Suvorov, Ron Bennett and Stephen Hannah.

The competition also featured guest performers Nick and Lena Kosovich of the hit TV Show Dancing with Stars who demonstrated a new style of dance called American smooth which has never been performed in the Philippines. Former World Latin Champions of the highest caliber, Max Kozhevnikov and Beata, also performed four Latin numbers.

Hosting the event was Gary McDonald, a World Professional Ten Dance Champion and master of ceremonies for all United States Professional Championships.

The event is for the benefit of KYTHE “helping children with cancer” and will be seen on ABS-CBN on Feb. 24.

Maja Salvador joins Sun

The Sun now shines on local television's current it-girl.

Maja Salvador—young actress, dance princess, multiple brand endorser and TV's fastest-rising star, now joins the Sun Cellular family along with JayR and Iya Villania as its latest celebrity endorser.

Maja, who became a household name via her outstanding performance in the primetime soap Pangarap na Bituin is a woman with many talents. Although relatively new in the business, Maja proved that she didn't come from a family of actors for nothing. Her performance in horror blockbuster Sukob showcased her fine-acting prowess and got the nod of film critics and award-giving bodies. And together with showbiz friends Shaina Magdayao, Rayver Cruz and John Prats, Maja appears with her group Ultimate Dance Four as seen every Sunday on ASAP.

One of the freshest faces to ever grace local show business in a long time, Maja fits Sun Cellular's brand image perfectly. “We all know that Maja is extremely talented,” says assistant vice president for prepaid business Joan Dueñas. “We are very happy to have her on our team.”

Maja, who was last seen on the TV adaptation of Patayin sa Sindak si Barbara signed up with Sun Cellular to endorse its newest product, the P10 Call and Text Combo that gives 10 minutes of Sun-to-Sun calls, 40 Sun-to-Sun texts and 10 inter-network texts at an unbelievably low rate of only P10.

In one day, subscribers can call their friends and family members who are using Sun for 10 minutes and send as many as 40 individual and group messages Sun-to-Sun. Plus, as an add-on feature, they can even send 10 messages to non-Sun subscribers—this newest service is the wireless telecom company's most generous offer yet.

Maja got so excited with this newest service when it was presented to her. “Imagine a 10 minute call for just P10 and a total of 40 text messages that you can send sa friends mong naka-Sun at may extra 10 messages sa ibang networks, sobrang sulit talaga sa budget,” she says. “Sun Cellular never fails to come up with the best value offers for its subscribers.”

With her young, vibrant and fresh approach to life, Maja surely complements Sun Cellular's vibrant image. “I know this would be the start of a strong relationship,” she reveals. “I am glad to be under the Sun.”

Sun Cellular's P10 Call and Text Combo now available at all Sun Shops and retail outlets nationwide.


Edited by francesca, 26 February 2008 - 04:23 AM.